In our second issue of Scaling Communities we interview Dru Riley; the founder of Trends.vc
What was the origin story behind Trends?
Trends.vc started as a newsletter. The community came several months later.
How would you describe Trends to folks who've not heard of it before?
A global community of 1,000+ high-agency, high-signal internet entrepreneurs.
When did you realise it was time to start thinking more intentionally about scale?
Communities should optimize for value. Social networks should optimize for scale. The former has a distinct culture. The latter is a collection of cultures. Scale and value aren't mutually exclusive. But there are no equal priorities. We must decide which matters more. I still haven't thought about scale. I think about value and sustainability. Which comes down to focus and understanding second-order effects.
How are you approaching the process of making Trends more valuable?
I keep a list of member problems and ideas to solve them. This list is reprioritized on a regular basis by most impactful to least. I put effort towards these items each day.
What are the most important initiatives you have implemented to add more value to Trends so far?
Both lead to compounding relationships...
Daily Standups - on our Circle community, members share updates about what they intend to do each day and any help they need.
Weekly Trend Tribe calls - these involve 3 rounds of random 1:1 chats.
How do you intend to maintain Trends' secret sauce?
I think the key is focus and understanding second-order effects.